Genesis Wealth Advisor Group backs veterans fishing nonprofit

Genesis Wealth Advisor Group in Marlton, New Jersey, has sponsored Hook, Line, and Warriors, a South Jersey nonprofit that uses fishing to support veterans and first responders. The donation also carries personal meaning for founder Scott Jones after his father, a veteran who introduced him to fishing, died in May 2026. Why it matters: - The sponsorship links a local financial planning firm to a veterans nonprofit with a shared focus on service, healing and community support. - Hook, Line, and Warriors provides free therapeutic fishing experiences for veterans and first responders. - The donation also became a memorial gesture after the death of Scott Jones’ father, Harry Jones, a U.S. Army veteran. What happened: - Genesis Wealth Advisor Group, LLC announced a charitable sponsorship of Hook, Line, and Warriors, a South Jersey-based nonprofit. - The announcement was made June 16, 2026, from Marlton, New Jersey. - Harry Jones died in May 2026 after a month-long illness. - Jones’ family asked that memorial donations be directed to Hook, Line, and Warriors and the Animal Welfare Association of New Jersey. The details: - Scott E. Jones, founder and financial advisor at Genesis Wealth Advisor Group, said his father introduced him to fishing when he was four or five years old. - Jones said he fished with his father from the bay to 85 miles offshore, almost every weekend from spring into early winter. - Jones said Harry Jones told him before he died that fishing was his way of showing love to Scott and his brother, Eric. - Hook, Line, and Warriors was founded by Capt. Frank Breakell of Brynnie-B Inshore Fishing, LLC. - Breakell said his own childhood experience watching his father fish with Vietnam veterans shaped his view of the water as a place where people open up. - In 2020, Breakell took a veteran named Troy on back-to-back fishing trips. - Troy later told Breakell he had planned to take his own life, and that the trips changed his outlook. - Breakell said that call clarified the mission behind Hook, Line, and Warriors. - Breakell said veterans often open up and flourish while fishing. - The group’s motto is: “Helping veterans to reel in calmer seas.” - Scott Jones is raising his son Jackson on the same water where his father taught him to fish. Between the lines: - The sponsorship is both a charitable partnership and a family tribute, which gives the announcement a more personal meaning than a standard nonprofit donation. - The story frames fishing as more than recreation, presenting it as a setting for connection, reflection and, in some cases, crisis intervention. - The shared South Jersey identity of the firm and the nonprofit strengthens the local-community angle of the partnership. What’s next: - Hook, Line, and Warriors is seeking support through financial donations, volunteer help at events and festivals, referrals of veterans or first responders, and donated items for charitable raffles. - The nonprofit says every contribution helps put a veteran on the water. - More information is available at the nonprofit’s website and Genesis Wealth Advisor Group’s website . - Genesis Wealth Advisor Group also listed company pages on LinkedIn and Facebook . The bottom line: - A South Jersey sponsorship became a memorial tribute, tying a family’s fishing tradition to a nonprofit built around therapeutic time on the water.