Braden Business Systems adds Hoover and Martin to #TeamBraden

Braden Business Systems is expanding its #TeamBraden campaign with Indiana football players Josh Hoover and Khobie Martin, pairing the announcement with a community event in Indianapolis on June 11. The move ties the Fishers-based technology company’s brand to local sports, community service and its push to deepen ties with Indiana clients. Why it matters: - Braden Business Systems is using local athletes to reinforce its pitch as a technology partner built on trust, discipline and community presence. - The partnership also extends the company’s reach with Indiana audiences ahead of the 2026 Indiana University football season. - The campaign connects a business technology brand with a visible community-service effort in Indianapolis. What happened: - Braden Business Systems announced the next phase of its #TeamBraden campaign with Indiana football quarterback Josh Hoover and running back Khobie Martin. - The announcement followed Braden Business Systems’ earlier partnership with basketball player Braden Smith, which launched #TeamBraden in December 2025. - On June 11, Hoover and Martin joined the #TeamBraden team at United Way’s Mary Rigg Summer Day Camp in Indianapolis. - The athletes took part in a community car wash, water games and an ice cream social. - Every child at the event received ice cream and a signed autograph from both players. The details: - Braden Business Systems provides managed IT, cybersecurity, office technology and AI-driven business solutions. - The company serves clients in healthcare, manufacturing, construction, education and professional services. - Braden Business Systems said the partnership will run through the end of the 2026 Indiana University football season. - The agreement includes content creation, a private executive event for Braden clients and prospects, and more community activations under the #TeamBraden Gives Back banner. - Additional digital content and event announcements are expected in the coming weeks. - Erik Braden, managing partner of Braden Business Systems, said the company wanted to lead with community action rather than a traditional sponsorship rollout. - Hoover said giving back to local kids while representing a community-minded company made the partnership meaningful. - Martin said growing up in Fishers and partnering with a Fishers-based company mattered to him. Between the lines: - Braden Business Systems is framing athletics as a stand-in for the traits it wants clients to associate with its service model: preparation, trust and disciplined execution. - The company is also leaning on hometown ties, especially with Martin, to strengthen local credibility in the Indianapolis market. - The community event signals a marketing strategy that blends brand visibility with nonprofit engagement instead of relying only on traditional sponsorship assets. What’s next: - Braden Business Systems plans to release more campaign details, including digital content and event news, in the coming weeks. - The partnership will continue with community activations and client-facing events through the 2026 Indiana University football season. - The company is expected to keep using #TeamBraden Gives Back as a public-facing part of the campaign. The bottom line: - Braden Business Systems is turning a sports partnership into a community-first branding push, with two Indiana football players serving as the public face of the effort.