Kamakura roast beef restaurant opens to group tours and MICE planners

World Liquor Importers will open KAMAKURA YUKINOSHITA ROAST BEEF on Aug. 6 in Kamakura, Japan, pairing wagyu roast beef with house-brewed craft beer near major sightseeing sites. The restaurant is already pitching familiarization visits, group reservations and itinerary planning support to travel agencies and MICE professionals.

Why it matters: - KAMAKURA YUKINOSHITA ROAST BEEF is being positioned as a new stop for inbound tourism, group travel and MICE itineraries in Kamakura. - The restaurant combines premium Japanese food, on-site brewing and a location near major cultural landmarks. - The venue is designed to help travel planners package a single stop into broader Tokyo and Kamakura sightseeing routes.

What happened: - World Liquor Importers Inc., part of the ZATO Group, said KAMAKURA YUKINOSHITA ROAST BEEF will open on Thursday, Aug. 6, 2026, in the Yukinoshita district of Kamakura, Kanagawa Prefecture. - The company is using the announcement as an advance introduction for travel agencies, land operators and MICE professionals. - The restaurant sits near Tsurugaoka Hachimangu Shrine and within walking distance of Komachi-dori Street. - The venue is about one hour from Tokyo.

The details: - The restaurant serves premium wagyu roast beef and freshly brewed craft beer. - The house beer is Kamakura Yukinoshita Beer. - The brewery lineup includes Shioka — SHIOKA HAZY IPA —, INTERVAL ALE, FAIRWIND BLONDE ALE and SORYU. - Seasonal limited-edition beers inspired by Kamakura’s scenery will launch throughout the year. - The food menu includes a hitsumabushi-style roast beef rice set, German sausages, charcuterie with Kamakura Ham, Cobb salad with wagyu roast beef, beer-battered fish and chips, curly fries and seasonal kakigori. - The two-story restaurant includes an integrated brewery, malt storage, milling space, and temperature-controlled fermentation and conditioning chambers. - The interior uses natural greenery, brick and glass. - The address is 3-4-7 Yukinoshita, Kamakura, Kanagawa 248-0005, Japan. - Business hours are 11:00 a.m. to 8:00 p.m. - The restaurant is closed Mondays, or Tuesdays when Monday is a national holiday. - Reservations and inquiries go through the restaurant’s website.

Between the lines: - World Liquor Importers is leaning on a broader brand message: beer should carry local history and culture, not just flavor. - The Kamakura location extends that idea into a Japanese setting rooted in the Yukinoshita district’s heritage. - The company is also trying to make the restaurant useful to tour operators, not just walk-in diners, by emphasizing easy access, group handling and familiarization visits.

What's next: - Travel agencies and MICE planners can request familiarization visits and discuss group bookings before the opening. - The restaurant says it can accommodate groups of up to 50 guests. - The venue will be available for inbound tours, educational excursions, corporate training programs, group travel and VIP itineraries. - Media interviews, including interpreter support when needed, can be arranged through the company’s public relations contacts.

The bottom line: - World Liquor Importers is opening a Kamakura restaurant that doubles as a tourism product, with craft beer, wagyu roast beef and a pitch aimed squarely at trip planners.